Although web-hosting technologies have improved greatly over the last decade, most webmasters in Houston and other parts of the country still prefer to use US-based hosting service providers for a number of reasons. Here are some of the reasons why you should not host your website overseas.
Page Load Speed
In general, a website hosted on a server that is far away will take longer to load. This aspect alone has a huge influence over key site performance parameters such as the page load speed. Since most web users in America are used to sites that load quickly, they are unlikely to stick around if your site’s pages load slowly. This means you would likely face difficulties attracting traffic to your site, improving brand reach and awareness, as well as acquiring and retaining customers.
Technical support can make the difference between the success and failure of a web-based business. If your web host fails to offer you good tech support, you will face difficulties resolving issues that require technical expertise. Since the US has some of the best IT minds and talent, US-based web hosting companies are likely to provide better tech support than compared to their overseas counterparts. Another barrier to technical support is the time difference. If your tech support is halfway around the world, when you need to reach them, it may require you to work with them during a time when you need to be asleep, and vise-versa.
Search Engine Results Rank
Hosting your site overseas could have a negative impact on your site’s search engine results page (SERP) rank. This is especially true when web users search for local businesses. In this case, search engines are likely to return sites hosted locally. Remember, search engines such as Google, strive to give consumers results that are relevant to their search terms. This means locally hosted sites with relevant content will rank higher than sites hosted elsewhere.
If you are looking for a web hosting service provider, go for a local Houston host rather than one based abroad. This is to avoid experiencing problems like slow page load speeds, low SERP rankings, and poor technical assistance. C1 Web Hosting offers superior security and the support you need for optimal website hosting. Call us today!